IMS Blog

Personalizing the Connected Car

All drivers are looking for different information when they are on the road. Information that can include anything from planned routes, weather forecasts, fuel levels and even information about the drivers’ destination, this information is important to ensure that destinations are reached simply and with little stress.

Traditionally this information has been sought out by the driver, but with the advent of new technologies, it is becoming more commonplace to see vehicles with the ability to do this for the drivers.

The connected cars of today are enabling so many areas of personalization, safety, control, and entertainment. New technology is revolutionizing the driving experience and according to some studies, by 2020 there will be an estimated quarter of a billion connected vehicles on the road, allowing for new in-vehicle services and automated driving capabilities.

Tapping into the Internet of Things allows the opportunity for cars to provide a plethora of information not traditionally available to a driver. Connected cars are able to deliver notifications of traffic delays, and provide alternate routes for convenience. They can also provide information on available parking close by, and other preferences of a driver and can eventually tailor suggestions and services to fit a driver’s profile. A once far-fetched concept is now being made possible with modern technology.

Today’s modern drivers are aware of the advances in technology and are demanding that their cars have more in-car technology than ever before. Today’s driver wants their car to do so much, including, but not limited to: guiding them on the road, car diagnostic capabilities, being able to report issues and understand car features; provide parking information; fuel, traffic and weather updates. This huge shift in mentality works well with the advances in technology. Moving forward drivers hope to have access to vehicles that can remember their preferred routes or learn from them, to deliver better driving experiences.

Moving forward, the key will be for OEM’s to deliver technology that can meet the needs of every driver. Meeting the needs of every driver means understanding that driving doesn’t represent the same activity for everyone.  Some people consider driving to be a chore, while others find it to be an enjoyable past time.  Capturing key information on drivers’ preferred destinations and past-times, the in –car technology will be able to provide a more humanized driving experience, allowing us more time to do the things we enjoy.

White Paper – Comparing Mobile Apps, Hybrid Bluetooth and OBD-II

White Paper – Comparing Mobile Apps, Hybrid Bluetooth and OBD-II