Intuitive, user-friendly interfaces
Contextual, behavior-based analytics
Synergies between these components are leveraged to deliver relevant and actionable information to the driver at the ideal time using the most appropriate channel. The timing and method of message delivery is important to minimize distraction while still influencing driver behavior. These components are also designed to ensure the technology itself and any underlying complexity is abstracted from the participant, while delivering rich insights and datasets to enable all services.