What’s the most connected car manufacturer in the world? According to a recent survey of the automotive industry’s leading executives, the winner comes from the land of bratwurst and beer.
The survey, which was carried out by global consulting and service firm KPMG, involved 200 automotive executives from around the world. When it came to selecting the automotive company that’s leading the way in the development of connected car technology, the respondents were clear: it’s BMW.
Specifically, roughly one in four of the surveyed auto executives chose the German automaker, famous for its luxury automobiles like the 3-series sedan. But BMW wasn’t the only German automaker to impress, with Daimler placing second at 16 per cent.
Rounding out the top three was General Motors, the Detroit-based automaker whose sub-brands include Chevrolet, Cadillac, and Buick. All things considered, it’s an impressive showing for a car company that was forced to accept a government bailout just eight years ago.
Rounding out the top five: Tesla (10 per cent), makers of the luxurious electric Model S, and Toyota and Ford, which tied for fifth spot with 6 per cent support.
Those who follow the automotive industry and specifically the rapid emergence of the connected car won’t be surprised by BMW’s victory here. The company says that the vast majority of its new cars (95 per cent) ship with embedded SIM cards, allowing them and their drivers to interact with the world around them.
Furthermore, BMW’s Connected Drive system is widely considered the world’s leading connected car platform. It’s now available in 18 nations across 45 markets.
“Connectivity is one of the major trends in our industry,” notes Harald Krueger, BMW’s Chairman of the Board of Management. “Vehicles, their drivers, and their environment will be even more closely connected in the future. The next logical step is highly and then fully automated driving.”